Skip to main content

Fact Checking, Verification & Fake News

Filter Bubble

The Filter Bubble is Eli Pariser's theory that personalization on websites and social media we use, creates a filter bubble sending us only information, news and suggestions that confirm our views and likes, and distancing us from other information.

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, by Eli Pariser

10 Ways to Pop Your Filter Bubble - Eli Pariser

More Strategies for Bursting Your Filter Bubble

Tools to pop your filter bubble from The Simple Psychological Trick to Political Persuasion, The Atlantic:

  • Hi From the Other Side will introduce you to someone who voted for the candidate you voted against in the federal election. Simply fill out a questionnaire and the organization will pair you with someone with whom you can “engage in civil conversation.” The goal, says the website, is “not to convince, but to understand.”
  • Escape Your Bubble will also help you understand the other side. It’s a Chrome plugin that injects informative articles into your Facebook feed, meant to highlight issues you might not think about.
  • The Echo Chamber Club handpicks articles to challenge liberal viewpoints, and sends them out in an email newsletter.
  • Allsides is a news organization that views all journalists as inherently biased. “In journalism school, they teach you how to report in an unbiased manner, and some journalists do a pretty good job of that,” CEO John Gable told Forbes shortly after the website launched in 2012. “But frankly, we think that’s bullshit. We don’t think it’s possible to be unbiased.” Allsides gathers contrasting viewpoints on the news of the day, spanning the political spectrum.

Additional resources:

4 ways to burst the ‘filter bubble’ isolating you from different viewpoints

How can Facebook and its users burst the ‘filter bubble’?

How to improve your Facebook feed, so we see the next Trump coming

12 Ways to Break Your Filter Bubble and Gain Diverse Perspectives

Blue Feed, Red Feed From the Wall Street Journal